The beginning advertising agency from Russia. From a German Bussinesman Ludvig .
After the abolition of serfdom in Russia began to amplify the advertising business: if the earlier spot advertisements were published solely in official newspapers, then from that tick it became admissible to publish newspapers on the scratch advertisers. Undisclosed publications were opened one after another, and already in 1878 in St. Petersburg was founded one first advertising agency, called “Central Firm of ads. The tasks of this service, extensive Metzel Ludwig, a Czech at hand birth, but rumour has it German nationality, were receiving ads commercial and private constitution and appropriate them in the press. Of routine, initially Metzel worked initially with the loutish editions, but later his example in any event went to the mountain, and he managed to reach the market metropolitan newspapers. In 1891 his section was transformed into a “Trading Brothel L. and E. Metzel and K °».
By the dawn of XX century enterprise Metzel less monopolized the Russian peddle in behalf of pull a proof pix advertising and has already entered the worldwide level: Limb agencies existed in Warsaw, Berlin, Paris, Further York, etc. By this time, the trading prostitution has been transformed into a “Russian Joint Source Plc announcements - This fellowship lasted until October 1917
Family affair Metzel contributed to the development of civil advertising: if earlier ads were compiled by the advertisers, then with the advent of advertising agency creatives were created in front by way of professionals. Of dispatch, this affects the je sais quoi of advertising in the seethe and, as a result, on its effectiveness. On the other part, to Metzel Russian press has not furthermore received such income, and, as a for the most part, there was the long green from subscriptions. With heed to the provinces, the liveliness Metzel hastily revives marketing in the unusual corners of the country, which, in rig out, stilted the Russian economy as a whole.
Power Metzel promoted not at best imported companies but also their own, promoting the advertising province: “Every manufacturer of a artifact may be, or sells it must, if he wants to extend its sales and resort to newspaper advertisements, it would be difficult sometimes to suffer all progressively increasing competition. A tasteful advertising, which does not probability more than what she is able to award, determination in perpetuity benefit and the amount spent on publishing, perpetually come endorse in abundance. The theatre troupe will acquire fame, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the mechanism inside chore ad
If the Central Service board “worked, mostly, the placement, the” Russian Communal Range Assembly offers “significantly expanded its assortment of services: the employees of the company is advertising texts, developed slogans, carried distant the transmutation into other languages (A skimpy tip here. The town businesses recognize the buy better and by the Internet, you can ascertain get in touch with companies, such as “Werbeagentur Düsseldorf”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Verse on the poster that advertises the band Metzel speedily appealed to entrepreneurs: “You are secured by a swarms of different details, so that you may not realize the intended detached - to disclose their business. If you go to the Trading house “LI And E. Metzel and K ° », then you compel achieve the desired through skillful advertising, namely, the normal allocation of ads to the publications, in their grand advent and logical content.”
The notable phrase “advertising - the locomotive of shoppers” - is also the invention of the earliest advertising activity Metzel: it is considered that it invented the top banana overseer of the partnership VA Polyakov.